Blog | Foodservice Rewards

Advance & Pierre to Merge

On 07.28.10, In Manufacturers, Manufacturers', by Tiger

Advance Pierre Foods will be the name of the newly merged organization…

From the press release: Senior management from Pierre Foods, Inc., Advance Food Company, Inc. and Advance Brands, LLC, announced today that the Boards of Directors of all three companies have unanimously approved and entered into a definitive merger agreement. The combined company will be called Advance Pierre Foods and creates a leading supplier of value-added protein and handheld convenience food products to the foodservice, school, retail, club, vending and convenience store channels.

P.S. See how cleverly they promotes a “peek” of Foodservice Rewards on the website’s top right corner.

Q3 2010 KPI’s

On 07.26.10, In KPI's, by Tiger

Q3, 2010 KPI’s reveal a continued growth in the quality of newly acquired operators…

Here are the quarterly KPI’s for April/May/June of 2010.

While the pace of Operator Acquisition has slowed, Acquisition Quality is at record highs, and operators continue to redeem a greater number of products from more Sponsors. As it has in past quarters, retention remains on our watch list and win-backs remain steady.

Code Entry Reminder Campaign

On 07.26.10, In Email, by Martha Malley

Easy 3 Step Process Reminder to new program members…

Foodservice Rewards is launching a new email campaign this July to see if we can increase the frequency of product code entry by new FSR program members. The email reinforces the easy 3 Step Process and features the 30,000 rewards operators can earn by participating in the program.

The target audience for this email is all new FSR program members who have not entered a product code within 30 days of enrolling in the program. Another email reminder will be sent 60 days of enrollment if a code still has not been entered.

Say “Cheese” for Foodservice Rewards!

On 07.19.10, In Trade Shows, by Martha Malley

“Codee” gets lots of smiles at AHF, NACUFS and SNA

Foodservice Rewards has been working hard to ramp up the exposure at shows like NRA, AHF, NACUFS and SNA to keep operators engaged and create additional excitement and new program enrollments. Codee (the FSR mascot) spent time at sponsor exhibits offering bonus points to Foodservice Rewards members who took their picture with her. This drove significant traffic to the exhibits and resulted in lots of smiles.

Congratulations, John!

On 07.15.10, In Team, by Tiger

Hard work, persistence & good looks pay off for John…

I am very pleased to announce that John Neupauer has been promoted to the title of Senior Coalition Development Manager. For the last 7 years, John has played a leadership role in defining the Coalition Manager position.

During his tenure, we have experienced outstanding sponsor retention, increased engagement, and revenue growth. More importantly, his ideas and support have brought measurable results to his customers.

While our reporting structure will not change, John will be assuming more responsibility in the areas of:

Training and development of new Coalition Managers

Developing, implementing and standardizing reports, templates, and processes

Identifying, formalizing, and applying best practices across all Coalitions

Reviewing promotion results and reporting for accuracy and consistency

Assisting with Sponsor Account Reviews where appropriate

Analyzing Coalition data identifying trends, opportunities, and potential problems

Assisting our international Coalition partners in applying US best practices

Please join me in congratulating John! Thanks!

Todd Crane | Division Vice President
BI | Coalition Marketing

A Trio of New Sponsors

On 07.09.10, In Manufacturers, by Tiger

Please welcome our three newest Sponsors, MegaMex, Reser’s, and Rich Products Corporation…

It’s always exciting to announce the addition of new Foodservice Rewards earning opportunities for operators, and our three newest Sponsors are no exception:

MegaMex foods, a 50/50 joint venture of Hormel Foods Corporation and Herdez Del Fuerte, S.A. de C.V. will begin marketing their iconic La Victoria and Embasa Brands in Foodservice with the help of Foodservice Rewards.

From their humble beginnings with one product (Mildred Reser’s Famous Potato Salad) and one truck, Reser’s has grown into a premier foodservice brand offering specialty potatoes, fresh salads, side dishes, mexican foods and desserts.

Rich Products Corporation is known as the “founder of the non-dairy category in the frozen food industry” and has since expanded from exceptional toppings and desserts to a variety of baked goods, appetizers and seafood.

NRA Show Operator Video

On 06.14.10, In About Us, Advertising, Trade Shows, by Lisa

Foodservice Rewards interview at the 2010 NRA Show…

News from the NRA Show floor included Mike Sanson, Editor of Restaurant Hospitality Magazine, interviewing Tiger Beaudoin.

The video is being hosted on the Restaurant Hospitality website as well as being emailed out to all Restaurant Hospitality and Food Management enewsletter subscribers.

Great exposure for Foodservice Rewards – a program that delivers for the operator and manufacturer.

Nestle Customers Go for the Gold

On 05.26.10, In Banners, Direct Mail, Email, Manufacturers, Promotions, by Lisa

Nestle’s customers are going for the gold…

Goal Stretch promotions ask operators to purchase more products in a given timeframe. Nestle’s customers are going for the gold this Spring during their Gold Points promotion…

Note the creative calls out Stouffer’s specifically, but also identifies the other brands included in this promotion.

The promotion was communicated using the bi-weekly enewsletter, eblast (left), direct mail, plus banners on both the Foodservice Rewards and the Nestle’ Professional websites.

This goal stretch promotion will put Nestle’ in the gold as well!

“Codee” makes an impression at NRA

On 05.22.10, In Trade Shows, Tweets, by Tiger

Codee, our new tradeshow mascot certainly makes an impression…

“Codee” – our new roving tradeshow mascot has been workin’ sponsors’ tradeshow booths to great effect.

Operators are having their picture taken with the oversized label and earning points for uploading the photo to the Foodservice Rewards social network.

Marty’s also doing a great job of enrolling new program paticipants on the spot.

Foodservice Rewards

Advance & Pierre to Merge

Q3 2010 KPI’s

Code Entry Reminder Campaign

Say “Cheese” for Foodservice Rewards!

Congratulations, John!

A Trio of New Sponsors

NRA Show Operator Video

Nestle Customers Go for the Gold

“Codee” makes an impression at NRA

Foodservice Rewards Blog

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