The momentum behind the GS1 product information standardization initiative creates huge opportunities…
Finally! According to this press release, it appears the effort to create a single identifier (like a UPC in retail) recognized by all foodservice trading partners finally has acheived critical mass in the USA. Implemented correctly, it should:
And create the opportunity to display all product characteristics on the Foodservice Rewards participating products pages.
The newly re-designed awards catalog now offers 15,000 choices…
Just in time for the Holiday season: we’ve expanded reward choices to over 15,000 items, revamped navigation and added a product zoom feature. There’s an increased emphasis on bidding opportunities and “real deals” – limited time offers and special buys.
Assuming an average margin of $6/case, Sponsors earn $192 per year per operator, or an ROI of 482%…
Here are the third quater coalition-wide KPI’s.
A few additional insights from our analysis:
Enjoy.
John Neupauer
Foodservice Rewards® Coalition Manager
The new Sweepstakes promotion type is just one of the improvements in release 18 of the coalition software…
From: Brewers, Anmarie
Subject: Coalition Release 18 – Migrated to Production 12/8/2009
Hi-
Just a quick note that the Release 18 items were migrated to production this past Tuesday, 12/8.
Here is what was included:
FSR Sweepstakes Promotion - this promotion allows sponsors to run a sweepstakes type promotion on single or multiple products. The promotion is setup using the sponsor site and is a new choice on the initial promotion setup page. Any typical ‘traditional’ or multiple product promotion rule may be applied for qualification. The promotion pays out daily, overnight. Payout is based on random selection of a ‘winning’ time for the previous day, then the code(s) entered closest to that winning time become winners. The promotion can payout to one or more operators per day, and the payouts are randomly selected from a payout grid that is assigned during promotion setup. For questions or additional details on this promotion, please let me know.
FSR Double/Triple/Quadruple Point Promotions - previously, double/triple/quadruple point promotions could only be run on traditional and fixed budget promotions. Now, you can use this payout for any type of promotion that exists in the program (exception, the new sweepstakes promotion.)
FSR Content Manager Updates for Special Characters - there were some areas in Content Manager for FSR that would not allow for special characters to be entered directly (such as characters in the French and German languages). This required that the corresponding HTML code be entered instead. With these changes, any special characters can be typed directly into Content Manager without using the HTML code.
FSR Welcome Bonus Postcard - changes were made to the process that creates a file to accommodate a redesign of the Welcome Bonus Postcard.
At the same time as these changes were being made, we have also been working on converting many of our sites/applications over to the new Glassfish server. We will soon be done with this effort, which is a corporate requirement for all projects at BI.
Questions, let me know.
Thanks.
Anmarie
The rewards selection has been expanded to 15,000 items…
This Sponsor Update features:
– now featuring 15,000 rewards + improved navigation and other benefits
– holiday hours are almost upon us
– enrollment initiative results
“The staff each chose a balloon in which there was a number which corresponded with a present to unwrap…” writes this Australian operator
From: Leanne Spirou
To: Foodservice Rewards Email, Mailbox
Subject: Thankyou
Hello just a note to say thankyou for the gifts we were able to purchase for our staff through Food Service rewards.
The night went fantastic and we gave out 12 wonderful gifts to our staff including a TV. The staff each chose a balloon in which there was a number which corresponded with a present to unwrap.
Once again thanks for being a great program to be involved with.
Leanne Spirou
Barnacle Bill Seafood Restaurant Holden Hill, South Australia
If one laid all of the labels that have been applied in BI’s Coalition programs end-to-end, they would circle the earth…
BI continues to invest in the infrastructure to support coalition marketing programs with the introduction of Contractor Rewards, connecting manufacturers to construction professionals in the building trades. Two founding sponsors are on board, taking advantage of the industry’s downturn to emerge in a stronger position when the economy recovers.
This will be BI’s fourth coalition of manufacturers who work cooperatively to target customers they have in common. Quick facts from prior coalitions, Foodservice Rewards, Supply Rewards (dental/medical/vet) and Aftermarket Rewards (automotive):
Facts about award fulfillment:
Alan’s responosible for the growing coalition membership in Europe…
What do you do for Coalition Marketing?
I identify and help to convert branded foodservice manufacturers (Sponsors) into participating in the Foodservice Rewards Program in Europe (to date UK, Germany, France), and retain Commercial responsibility for existing Sponsor relationships.
What was your first job/worst job?
My first job was in Retail Management with J. Sainsbury, at the time the UK’s No.1 grocery retailer. This involved wearing a brown nylon suit and stacking apples late into the evening so it counts under both criteria in the question.
What did you want to “be when you grow up”?
Taller.
Words or Phrases that you overuse?
“At the end of the day” – I try not to say this before 9.00 pm
What’s your most guilty pleasure?
Ice cream.
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