Brian Tracy said, “If you fail to plan, you plan to fail”. The 2010 Foodservice Show List provided can help you deploy resources next year. Foodservice Rewards sponsors, don’t forget to order your trade show marketing materials and leverage your participation in the program.
On 10.08.09, In DOT Foods, Distributors, by Tiger
“Thanks, this is awesome! With everyone’s budgets shrinking, this helps… for free! Foodservice Rewards is very worthwhile.” writes Melissa P. – Distributor Sales Rep, Houston, TX
“Thanks, this is awesome! With everyone’s budgets shrinking, this helps… for free! Foodservice Rewards is very worthwhile.” writes Melissa P. – Distributor Sales Rep, Houston, TX – in this communication by DOT foods to their distributor customers.
“The click has always been of dubious value,” said Joshua Spanier, Director of Communication Strategy…
Foodservicerewards.com boasts amazing traffic statistics. On an average month in 2009, the site had 142,500 visitors and 1.14 Million page views. On average, visitors spent approximately 7 1/2 minutes on the site and viewed eight pages.
The graph above is generated by an interesting third party measurement service that allows you to compare up to three sites’ traffic at once to compare relative popularity. Try entering your foodservice site!
However, the unfortunate counterpoint to rising traffic (everyone’s spending more time on line and NRN’s down to 26 pages every other week, after all) is that the number of people online who click display ads has dropped 50% in less than two years, according to this ComScore study in Advertising Age.
Interesting article extracts:
From client studies, ComScore found that display ads, regardless of clicks, generate significant lift in brand-site visitation… and both online and offline sales among those exposed to the ads. Within one week, consumers exposed to a display ad were 65% more likely to visit the advertiser’s site than users who never saw the ad. Even at four weeks, people exposed to displays ads are 45% more likely to visit the brand’s site.
“The click has always been of dubious value,” said Joshua Spanier, Director of Communication Strategy at Goodby, Silverstein & Partners. “But clicks are easy to understand and easy to measure. We still know that display advertising has unequivocal value; your search performance improves as well. Together, search and display are much stronger than apart.”
On 10.06.09, In Operators, by Tiger
So far I’ve been rewarded with a fax, a toaster and a phone system for the store writes operator Anita Mraz…
From our recent customer service files:
Hello Stouffer’s,
My name is Anita Mraz. I’ve owned a small deli for 20 years this November and I am convinced that Stouffer’s has played a very important part in the fact that we have been this successful for so long.
We cook many of our entrees from scratch but we are small and can only do so much. That’s where Stouffer’s comes to the rescue! Everyday we round out our menu with Stouffer’s help.
Also, the Foodservice Rewards program make ordering Stouffer’s an added bonus and great way to get prizes. So far I’ve been rewarded with a fax, a toaster and a phone system for the store.
Thank you Stouffer’s for making my job that much easier.
Anita Mraz
Owner
Cornersburg Italian Specialties, Cornersburg, OH