Sunrise @ Fisherman’s Wharf in SF – see the yellow reward codes on Mrs. Fridays cases in the foreground? http://yfrog.com/8b2e4j
On 08.27.09, In Reward Code Labels, by Tiger
Sunrise @ Fisherman’s Wharf in SF – see the yellow reward codes on Mrs. Fridays cases in the foreground? http://yfrog.com/8b2e4j
On 08.06.09, In Reward Code Labels, by Tiger
When Operators are requesting them via Craig’s List, you know FSR reward codes have motivational power…
Reward Codes achieve a certain status as a legitimate motivational currency when people are bidding for them (as they do for frequent flyer miles) on eBay & Craig’s List.
Unfortunately for operators like this one, It’s now all too easy with tools like google alerts to spot them, contact them and gently warn them or close their accounts for breaching the program’s terms & conditions.
On 08.06.09, In Direct Mail, Promotions, by Tiger
We tiered the promotions based on past redemption history so that we would pay out for incremental purchases…
Tracking operators’ purchase history is the best way to set appropriate stretch goals to help them grow their volume during key selling periods.
Carla Dougherty, Sr. Director of Marketing, King & Prince Seafood writes:
“One of the best things about Foodservice Rewards is that every promotion is so measurable. During a recent tiered-payout promotion we moved over 30,000 incremental cases in just 90 days.”
Coalition Manager Sandy Younger tiered the promotions based on past redemption history so that it would pay out for incremental purchases. “We treated each group separately and each had their own offer/purchase requirements. In addition we honed in on your highest penetrated segments.” Nice work, all.
On 08.06.09, In DSR incentive, Manufacturers, by Tiger
ConAgra’s solo DSR incentive effort lacks critical success factors…
ConAgra Operator Success DSR incentive program? Imitation is the sincerest form of flattery… In this enrollment form, you’ll find ConAgra using the “earn 10% of your operators’ quarterly redemptions” principle that drives success in the Foodservice Rewards distributor incentive program. However, it lacks three critical success factors:
1) Lack of earning power: When DSR’s represent thousands of brands but can only earn from a handful from ConAgra vs. hundreds of brands from the FSR coalition, the promise of “unlimited earning potential” rings a little hollow…
2) Newly enrolled operators only: One can empathize with ConAgra’s desire to only drive incrementality – but there are better ways of doing it without alienating reps – for example, setting a base override of 10%, but adding the functionality to change that percentage during focus selling periods.
3) No Reach/Reach Vehicles: How many DSR’s can one realistically expect their brokers to enroll? And why not ask for an email address on the form so one can cost effectively promote program updates? How about a cell phone number to text updates?
Sponsors, we have YOU to thank for helping us build those innovations (and more to be announced at the Sept. 23rd/24th Sponsor meeting) into our program. As a result of focus on the participant, the Foodservice Rewards DSR incentive has now attracted over 400 houses and 3,000+ DSR’s.