May’s DSR All-Stars™

May’s DSR All-Stars™ report: “I’ll continue to promote it because it’s been good for my business!”

Congratulations to John C. from Philadelphia, PA (City of Brotherly Love) AND Mike R. from International Falls, MN (Icebox of the Nation). They both enrolled the most new operators in the month of May, and both have been crowned “DSR All-Stars” and been recognized in this month’s DSR Newsletter.

John C. stepped out from the shadow of the Rocky statue, long enough to tell us what he thought of Foodservice Rewards: “It really is a great way to help sell specific items. There is no downside. I have been very happy with the program and my customers are very impressed.”

Meanwhile, while dodging moose, Mike R. was grateful enough to add: “I explain to (my customers) that it’s free money just waiting for them. Thank you for a great program, I’ll continue to promote it because it’s been good for my business!”

 

Salt, Pepper and a Snuggie

Salt and Pepper Shakers and a Snuggie mark the 1st redemptions in the Australasian Foodservice Rewards programme…

ella_auckland_fsrWhile on vacation in Auckland, NZ, my daughter spotted these reward codes in a local cafe.

There are now over 1,000 active participants enrolled in the Australia/New Zealand program, which is already 20% of the first year goal set by the FSR AU team. There have also been an impressive 5 million Reward Codes ordered and 20,000 Reward Codes redeemed.

And what where the first merchandise redemptions, you ask? The answer…Salt and Pepper shakers and a Snuggie! (Well, it is winter Down Under.)

 

Study: Operators are Better Connected

Despite busy schedules operators are better connected than the average adult

This R&I media consumption study provides interesting insights into operator online behavior, including the conclusion that “despite busy schedules operators are better connected than the average adult…”

And the proof is in the pudding, just take a look at the photos Operator Tom Farrow has posted on our social network to recognize his staff. In addition, he blogs for the community at large:

“A promotion that I think has worked beautifully for us is Birthday Connections. It brings people in that needed an excuse to come try us out and it has rewarded many of our regulars, giving us a chance to say thanks. They have programs that will fit any budget and no long term commitment is required. The cards they send out cost me $1.68 each and I give the birthday customer up to $10.00 off their birthday meal. The customers are very surprised and appreciative when they get their card. The number one question they have is, “How did you know it was my birthday?” I always say it is a secret but I give in if I am pressed. You can get the details at www.BirthdayConnections.com.

To make it even better, I get FoodServiceReward points with my monthly statements. As a matter of fact, this very site, FSR, is how I found out about them. It can be an inexpensive experiment that can pay dividends many times over, it does for me every day.”

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New Sponsors, Eh?

Kellogg’s and Smucker’s bring the number of manufacturers in the bilingual Canadian Foodservice Rewards program to eight…

Canadian_FlagWe’re pleased to announce a duo of new sponsors of the Canadian Foodservice Rewards program: Kellogg’s and Smucker’s bring the number of manufacturers in the bilingual Canadian Foodservice Rewards program to eight, with over 30 individual participating brands. Welcome!

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Meet your customers

Encourage product testimonials from your operators via the Social Networking site…

Operator testimonials don’t get more authentic:

Are you thinking about how to encourage product testimonials from your operators? The Foodservice Rewards social network has “dummy proof” tools operators use to upload their videos and code that makes it easy to embed the resulting content on your internal and external websites.

 

The Power of the Unexpected

Your customers will probably expect you to act a certain way today. The same old greetings, the same service, the same old promises, etc. Maybe today you should surprise them…

Tyler Aasness sent me this message today:

Your customers will probably expect you to act a certain way today. The same old greetings, the same service, the same old promises, etc. Maybe today you should surprise them. Answer the phone differently. Offer them something extra. Show them another side of you. Let yourself get carried away and swept up.

The inspiration offered by the article is fantastic. If you have a minute, check it out and read the rest of the post (its short).

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@ breakfast in Victoria Park M…

@ breakfast in Victoria Park Market, Auckland – check out the reward codes (lower right) on Fether Flake http://yfrog.com/0zg6fjj

@ breakfast in Victoria Park Market, Auckland – check out the reward codes (lower right) on Fether Flake http://yfrog.com/0zg6fjj

 

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